Blueline Blog

If you are passionate about paper, then you'll love Blueline, our design blog. It's a window into the world of Domtar paper, the creative process, design trends, printing techniques and the decidedly non-linear journey to producing a finished piece. We'll be keeping it fresh, informative, fun. Please pop in often.

Who’s Going to Fill Their Shoes?

In my position, I get exposure to a variety of information across our Industry via Conferences, social media and influencers, and reports and conversations from our sales team, who covers all of North America.   I noticed a common thread over the last year or so in the print industry, “How do we attract the next generation of workers who will be producing the goods?” ...

Looking Beyond Paper Specifications

Published paper specifications won't tell you everything you need to know about paper performance When it comes to choosing paper for your next project, just look at the paper specifications. They'll tell you everything you need to know. Or will they? ...

Five Reasons it’s Time to Up Your Social Media Game

Blog submitted by:  Kelly Mallozzi.  Kelly is a print industry veteran and rainmaker at Success.in.Print. She comes with many years of experience helping the print industry in a variety of disciplines such as sales, content marketing and social media.  At Print 18, she led an impactful breakout session that talked about the value of persistence in the use of social media. If you missed...

RESOURCE ALERT: DOMTAR PAPER ON PODCASTS FROM THE PRINTERVERSE

If you want to grow your communication game in 2019’s ever-changing landscape, doing everything you can to understand trending strategies is a must. In addition to regularly subscribing to trusted industry resources (such as our magazine) listening to podcasts is a way many professionals choose to stay up-to-date. ...

Amplify Living Coral, Pantone’s Color of the Year, with Lynx Cream White

For 20 years, Pantone has used thorough consideration and trend analysis to select a Color of the Year—a color that not only represents the current state of popular culture, but also becomes very influential in design and marketing during the upcoming year. Announced just last week, the 2019 Pantone Color of the Year is 16-1546 Living Coral. This vibrant yet approachable color conveys the...

The Little Details Make a Big Difference

Looking your best is something we all strive to achieve. Whether you want to stun with the latest fashion, captivate audiences with an empowering speech or amaze and delight with a printed brochure, putting your best foot forward is something we all try to do in one way or another. ...

The Rebirth of the Printed Holiday Toy Catalog

Many of us remember the coveted holiday toy catalog. Whether it was the Sears Wishbook or the Toys R Us 100-page catalog (RIP Toys R Us), the holiday toy catalog was the number one vehicle for toy selection. Items were circled, pages were earmarked, or the more industrious of us had color coordinated tabs. It was a thoroughly memorable experience…up there with decorating your tree and making...

The Modern Printer: 3 Tips to Grow Your Business in 2019

The numbers don’t lie. The printing industry entered 2018 with sales of approximately  $84.0 billion, 9.1% above the 2011 low, but still 14.6% below the 2007 pre-Great Recession level. As the printing industry continues to evolve and change, what are you doing to develop a strategy for growth in changing times?  We’ve compiled a few tips to help you focus on how to grow your business in...

GDUSA on Cougar® Paper!

If you’ve already received the October issue of GDUSA (Graphic Design USA) magazine, you’ve probably already noticed something different about the interior pages in this issue. Go ahead, take a look—bright white shade, velvety feel, exceptionally vivid color and detail on uncoated paper…you guessed it, this issue was printed on Cougar! ...