The numbers don’t lie. The printing industry entered 2018 with sales of approximately $84.0 billion, 9.1% above the 2011 low, but still 14.6% below the 2007 pre-Great Recession level. As the printing industry continues to evolve and change, what are you doing to develop a strategy for growth in changing times? We’ve compiled a few tips to help you focus on how to grow your business in...
After 27 years in the Paper Industry, I’m getting a first-time look at what was formerly called Graph Expo by attending Print 17. The event is held at McCormick Place, North America’s largest Convention Center. It’s bigger than many of the towns listed in your road atlas. If you are under the age of 40, make that your parent’s road atlas.
...
As society immerses further into the digital age with information and knowledge exchanged at the tap of a button, the Printing Industry is developing the capacity to adapt to it. Digital printing is growing as consumers of print adapt to the convenience of reduced inventory, and use of variable data to make a more personal connection with their customers. For information like product brochures,
Greetings Paper and Print Lovers… ‘tis I, your Intergalactic Ambassador here to impart some inside information that will help you to better understand that elusive creature, the Print Buyer.
...
Hello Blueliners! It’s such an honor to be invited by Domtar to share some of my stories and experience as a professional print buyer with you. It’s not lost on me that this is the home of COUGAR paper, which I’ve used a zillion times, and how cool it is to be here. I’m sure we will get along just fine since we already have something very important in common; we love paper!
...
Authenticity isn’t a new idea—but it might be more important than ever. Because in a world of computer-generated special effects, augmented reality and automated content, there’s still nothing quite as engaging as the truth.
...
It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...
