Tag: digital paper

Digital Printing and Not So “Plain” Paper

The Evolution of Digital Paper Those of you who remember the original fax machines and the curly thermal paper output probably also remember the miracle of the “plain paper” fax.  The “plain paper” was simply the same...

What’s My Name! How Personalization Campaigns Up Your Direct Mail Game

I was recently out of town on vacation and returned to a pile of mail. As I was sitting and sorting my mail, I put a postcard in the recycle pile. However, in that one instance, I saw something that grabbed my attention. It made me stop and interact with the postcard. Was it a deal? A Pottery Barn Catalog? No, it was my first name in big, bold type. I definitely did a double-take. Let me tell you...

Top 4 Project Planning Tips for your next Digital Print Project

Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...