Tag: media mix

Just the Facts, Ma’am. 5 Stats on How Print Magazines are Growing in 2017

We’ve already established how much I love print magazines in Brand Storytelling: 3 Brands Leveraging Print Magazine Strategies. And as an Editor of Blueline Magazine, I am a tad partial to the power of print magazines and how they can be used to tell your brand story. However, personal opinions and biases aside, the popularity of print magazines cannot be denied. Let me give you just the facts,

PRINT SOLUTIONS: DIRECT MAIL CAPTIVATES THE CREATIVE CROWD

Imagine opening your mailbox to find an envelope full of Julie’s photos. Only you’re not Julie. In fact, you don’t even know Julie. But once you’ve had a chance to thumb through her pics, you’ll probably want to. Based on the handwritten notes on the back of each 4x6 print and the front of the photo lab envelope that they came in, she took an epic road trip to Tucson this summer to...

Unlock your Marketing SuperPowers with Print and Social

I’ve been in Marketing for over 18 years. My professional foundation was built on print. I’ve produced hundreds of print catalogs and omni-channel campaigns and can even remember collecting film advertisements.  I’ve also built social channels from the ground up with a collective reach of over 70k. I consider myself well versed in all channels to communicate a marketing message. Here’s...

5 Personal Brand Building Tips for Fast, Effective Self Promotion

The brand storytelling power of print is undisputed, and it’s even more powerful when it’s paired with social media. Whether you’re promoting your own business or building a brand for clients, a media mix approach can help you reach a larger audience. At Blueline By Domtar, we know it’s tough for many designers and printers to balance working in your business and working on your business.

Embracing the Media Mix – Print’s Role in a Modern Marketing Process

My first Inbound 2016 conference experience has blown me away! This highly anticipated digital marketing event is still in full swing, but I already know I’ll leave with a greater understanding of digital marketing strategy, social media optimization and an incredible sense of marketing comradery. I’ll also leave with an even greater appreciation of print’s strengths and its role in the...

Print Works! The Modern Media Mix

From the beginning of time, advertising has been a sales tool to attract new and prospective customers. Even the ancient Egyptians used papyrus to create sales messages and posters. Today, modern consumers are barraged by print and digital advertising nearly every waking moment. According to Jay Walker-Smith from Yankelovich Consumer Research, “we’ve gone from being exposed to about 500...