Tag: spec rep advice

Uncoated Paper Myths

There are many uncoated paper myths circling the industry, the important part is knowing what attributes will work to enhance a client’s print design and brand messaging – rather than detract from it.  Knowing how those papers will work with various printing equipment and post-press techniques is just as important.  With so many different offerings, the choice of paper becomes the scapegoat...

Paper Finishes for White Paper – More Than Meets the Eye

When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...

Design Strategy – The Impact of Color in a Printed Piece

It’s been said that we only have four seconds to make an impression. If that’s the case, marketers have their work cut out for them. Luckily, smart creatives know the value of print when it comes to helping brands connect with their audience. Due to its tactile nature, print is one of the most effective ways for brands to communicate its messaging. And when you combine the feel of print with...

Seen by the Spec Rep – Astonishing New Digital Printing Techniques

It’s funny to think about the early days of digital printing, when the most exciting thing it had to offer was variable data. When digital printing first arrived on the print scene it provided a great solution to a big problem – short runs and limited budgets. But in the eyes of creatives, digital printing also meant they had to sacrifice quality and all the fun print techniques they loved...

Design Solutions: Three Ways Graphic Designers Can Learn More About Paper

Learning about paper can be a bit overwhelming, especially for a newbie. But if you want your print design to really stand out, understanding the features and benefits of commercial printing papers is essential. When I first started working in paper, I didn’t know the difference between a paper mill and a paper grade, let alone the important attributes like finish, brightness or opacity. I had no...

When to Choose Paper for Your Next Print Project

This past week I spoke to a group of graphic design students about print, printing equipment and paper. After doing a little paper 101 with them, I got into the topic on how paper can shape their design and brand messaging. While many creatives understand the idea that paper has an impact on print and sensory input, many fail to realize that paper can make or break the final results of the...

Four Ways Paper Impacts Brand Identity

Graphic designers go to painstaking lengths to position a brand effectively and reach target markets. Designing a logo, identity and website that reinforce the brand’s messaging is a given. Thoughtful attention is paid to all the design details. Much like the right colors, fonts and photography can impact a brand’s message, so too does paper specification. Yet for many creatives this...

Common Mistakes to Avoid When Designing for Letterpress

What designer doesn’t dream about using letterpress? One look at the finished results and it’s easy to see why. I think it’s the combination of the bite, imperfect ink lay and feel of the paper that make designers swoon. Given its hand-crafted, bespoke appeal, letterpress provides a very personal connection to the audience – something very rare these days and a big reason for its rise in...

Part One: Save Your Sanity and Start with the Swatchbook

The following is part one of a two-part post from our friend Jill DiNicolantonio. As the founder of Parse & Parcel, Jill has found swatchbooks to be a necessary tool for beginning any print project. While incredibly useful, they can also create a bit of information overload for newbies and seasoned professionals alike. To get the most from your swatchbook, follow Jill’s tips in this...