Yesterday, @BluelineChat hosted the October #BluelineChat on the topic of Building (and Maintaining) a Brand. Over the course of the hour, @BluelineChat posted several questions, discussing how graphic designers and printers manage brand standards and keep consistent messaging alive.
Here are a few highlights:
@vvcarr A1 – also a brand is a company’s or a person’s identity as well as their reputation.
Q2: How long do you spend researching your audience. What vehicles do you use to obtain the info?
@vvcarr A2: it is amazing what you can find out about a company on their social channels! As well as their website.
@RWDberg A2. Ideally, it’s good to develop personae. Take some time talking with customers and prospects.
Q3: Do you have difficulty managing all of the channels that you communicate through? How do you ensure consistent messaging?
@Tini_Bop A3: Good question – I’d be really lost if I didn’t have Hootsuite to utilize a single platform to use.
@PrintsFuture A3 – Time is definitely my biggest struggle. I’m still getting used to hootsuite, I also use Tweetdeck!
Q4: What type of branding services do you offer?
@Tini_Bop I dabble in a little bit of everything. Identity development, messaging, community building.
@RWDberg In the large scope, everything you do to market has brand implications.
@vvcarr A4 -I think that people depend too heavily on their website-most people don’t peruse them like they used to. (Millenial here)
Q4 Part2: How do you let people know that you offer these services?
@PrintsFuture When they come to us with a job, we explain that we can help them further. Added value!
Q5: How do you ensure that the brand standards are met (i.e. color matching, consistency, messaging etc.)
@Tini_Bop A5: Brand guidelines are key. Little copies of it need to be printed and distributed to every team member
@DanPersica A5: brand guidelines, training, and some sort of verification process to ensure standards are met
Q6: -Let’s talk about brand risk – what are some things that could negatively impact a brand?
@PrintsFuture A6 – Not responding quickly when a customer has a bad experience. Knowingly promising more than possible.
Q7: What is the best rebound you have seen from a major brand mistake.
@Tini_Bop I may be biased but Indiana didn’t get a lot of good news coverage a while back. Our city rallied to show what we stand for.
Be sure to visit @BluelineChat Nurph Page for a full recap of the chat.
#BluelineChat is a Twitter chat that occurs at 2:00 PM EST on the last Thursday of every month on a variety of topics related to graphic design and print industry. If you are interested in a particular topic, email your ideas to email@example.com