There’s only two days left to follow the frog! As part of the #FollowTheFrog campaign, the Rainforest Alliance is inviting everyone to take the #FollowTheFrog 30-Day Sustainability Challenge which will include a simple but meaningful step-by-step guide on how to #FollowtheFrog to a more sustainable tomorrow. By offering Rainforest Alliance Certified™ products like Cougar paper and Lynx Opaque Ultra in the EarthChoice® Product Line, Domtar makes it easy to #FollowTheFrog.




Have you ever noticed a little green frog on some of your favorite products like coffee, tea, chocolate, bananas, or paper?


If so, you may have asked, what the frog is all about?


The Rainforest Alliance Certified™ seal appears on hundreds of items, assuring consumers that the products were grown or harvested using environmentally and socially responsible practices. The frog symbol indicates that the materials come from farms, fields, and forestlands that meet rigorous third-party standards to conserve wildlife, protect natural habitats, and improve the livelihood of workers and communities.


Every year, the Rainforest Alliance promotes these benefits via its #FollowTheFrog campaign.


Domtar is proud to participate in this year’s event to empower individuals and businesses to make a positive impact on the planet through brand choices and everyday actions.


The campaign kicks off the Rainforest Alliance’s 30th anniversary, marking three decades of transforming land use, business practices, and consumer behavior to help ensure strong forests and thriving communities.


Domtar has worked with the Rainforest Alliance for 16 years to preserve the integrity of North American forests and promote biodiversity conservation through responsible paper production and fiber sourcing. Domtar first began collaborating with the Rainforest Alliance in 2000 when the company’s forestlands in New York’s Adirondack Mountains were awarded Forest Stewardship Council® (FSC®) certification via the Rainforest Alliance’s SmartWood Program. In the years since, Domtar and the Rainforest Alliance have worked on numerous initiatives to advance sustainable land use and forestry.


Most recently, along with corporate partners like Staples, Kimberly-Clark and Avery Dennison, the company is a major contributor to the Appalachian Woodlands Alliance, a project led by the Rainforest Alliance that seeks to improve forestry and promote biodiversity conservation in the Appalachians.


“We team up with partners like Domtar and on-the-ground forest-based communities and small landowners to ensure that forest management and logging are conducted responsibly, and that ecosystems are protected,” said Richard Donovan, senior vice president and vice president of forestry at Rainforest Alliance.


By conserving biodiversity and protecting livelihoods, Rainforest Alliance Certified™ products are a win for communities, wildlife and the environment. By offering Rainforest Alliance Certified™ products like Cougar and Lynx Opaque Ultra in the EarthChoice® Product Line, Domtar makes it easy to #FollowTheFrog.


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