Domtar Blueline

Vanecia Carr

V is the Director of Customer and Brand Marketing. She loves reading books, reality TV, social media and reading all the posts about the beloved Cougar® brand.

Blueline Magazine Vol. XI – Elevate

“Your mind shines brightest when you enlighten others; your heart, when you encourage others; your soul, when you elevate others; and your life, when you empower others.” ― Matshona Dhliwayo ...

Form Follows Function: Blueline Magazine Vol. 08

"Form follows function," These three words have probably inspired more great work, not to mention discussions of great work, than any others. In this print magazine issue of Blueline Magazine Vol. 08, we delve deep into the design and print philosophies of people who live by these words—creative and print professionals who approach each...

Blueline Magazine Vol. 7: Leading by Example

True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement. ...

Blueline Magazine Vol. 5 – Authenticity

Authenticity isn’t a new idea—but it might be more important than ever. Because in a world of computer-generated special effects, augmented reality and automated content, there’s still nothing quite as engaging as the truth. ...

Printing Equipment: Find the Fit for Your Design Solution

When it comes to print design, it’s important to begin with the end in mind. The final design solution needs to sync with your customer research findings and your choice of printing equipment. I know, I know—when I was a designer and a printer would begin to rattle off their list of printing equipment, my eyes would quickly glaze over and I would lose interest. But with the recent advances...

Print Solutions: Become More Than a Vendor

It’s no surprise that printing industry professionals want to sell more print. But these days, setting yourself apart from the competition is no longer about the printing equipment you have, it’s about YOU. When you become a strategic resource to your customer, you become more than a vendor that sells print. You become an invaluable part of the process. Today, we’re featuring two print...

Brand Storytelling: Our 2016 Year in Review

All of our major accomplishments for 2017 can be summed up in two words: brand storytelling. For every major project we tackled this year, we began by focusing on the trust, utilization and emotional ties that our customers have for our paper brands. In doing so, we have had a great time creating inspiring and informative content to help our readers celebrate the power of print, paper and design. ...