When it comes to adding a pop of color to your print projects, paper provides some of the biggest bang for your buck. When the paper shade is considered early in the design process, paper can actually be the “fifth” color in a four-color print project – sort of a bonus color.
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Embossing is a post-press technique that stands the test of time—and for good reason. To start, there’s a variety of emboss techniques to choose from that’s sure to fit any design style.
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In the current print edition of our Blueline magazine, we feature an interview with Marina Joyce. She has written and published a book titled “Designing for Print” , a welcome resource for designers who work on print projects. The book covers the topic in great detail and with Marina’s permission, we are sharing some of her thoughts on the idea of a press check. This blog is the...
We hold these truths to be self-evident, that all design is not equal, but that all creatives are endowed with certain unalienable rights, that among these are the pursuit of creativity, printing and paper. To secure these rights, innovation and ideas are instituted among creatives, deriving their powers from pencil and sketchbook and brought to life through their imagination. To prove this, let...
Ask any creative about their preference on paper weight and they’ll tell you—the heavier, the better. Maybe it’s the significant amount of substance it adds to the printed piece, or maybe it’s the additional options for post-press techniques—either way, there’s just something about heavyweight papers that graphic designers absolutely love.
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Considering the Paper Before You Design Can Save Your Print Budget
To maximize your print budget, consideration of the paper size your print provider will be using is worthy of evaluation in before you start the design. Historically the printing process for many...
The basics of paper specs and how to use it to your benefit
As a former paper rep, I’m pretty familiar with the attributes that make up paper and I also know they are not the end all, be all when it comes to indicating quality print results. So when a rep...
Selecting the right heavy weight paper can be difficult when you are not familiar with the printing process. The paper you select for your printed piece is an essential component of your job. Although the content you are sharing will be printing on top of the paper, the substrate is more than just the carrier for your message. It is an important design element.
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