If you’re involved in the creation of the design or marketing strategy for a luxury brand, adding a print component is a must. And this isn’t just the opinion of a ‘paper person,’—it’s science.
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With more time dedicated to design destined for electronic consumption in both formal education and work application, there is room for training on how to best design for print. Whether you're new to designing for print or a seasoned veteran, remembering these basic tips can save you time and money. Chris Hageman, an industry veteran andOperations/Sales Manager for JMaxx shared a few...
True leaders have integrity. They’re driven to succeed, but also possess a sense of honesty and sincerity that allow others to follow them without hesitation—and for the greater good. In this upcoming issue of Blueline Magazine, we celebrate leaders in the world of print and design that are living their values, creating change and generating excitement.
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Storytelling is one of the most powerful communication vehicles known to man. When effective storytelling is combined with print design, it leaves its audience inspired, motivated and moved to take action.
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What is it about the changing of seasons that signals us to start something new? When it comes to print design, no time is busier for new projects than the transition into fall. While the debut of pumpkin spice lattés at Starbucks tells us Fall is here, so much of the new print projects underway have to with the demand from the upcoming season. We’ll take a look at the top print projects...
Visualizing a printed piece can be a daunting task, even for the most seasoned graphic designer. To ensure your printed piece is successful, we often tell designers to communicate with their printer, early and often. Proofs should be thought of as a vital communication tool in the creation of a printed piece—when proofs are involved; there should be no doubt that a designer and a printer are on...
When it comes to printing, paper finish is an important consideration for designers. Unlike web design, print is a three dimensional, tactile medium. It stands to reason that the way a paper feels is going to have an impact on the overall results of the print design. The finish of a sheet (i.e.—its texture) imparts an unspoken message about the piece. For print projects like packaging, identity...
We all love the way an embossed feature on a printed piece adds texture and highlights areas that warrant additional focus. Understanding the options that are readily available will allow you to select the best fit to enhance your print design.
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Uncoated paper creates the perfect canvas for vibrant color, because the unreflective surface doesn’t detract from vivid color and beautiful detailed imagery. Never be afraid to cover the page with ink if you’re using a high-quality sheet like Cougar paper or Lynx Opaque Ultra — the vibrant, true-to-life color lets a printed piece speak for itself.
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Once thought of only as a solution for short runs, digital printing now has many benefits that make it a serious contender in a brand’s media mix. From personalization via variable data, to attention-getting techniques, to better-than-ever print quality, incorporating well-conceived digital print into your communication materials is a great vehicle to engage customers and tell your brand...
