Tag: Direct Mail Trends

Paper + Pixels = 3 Irresistible Mail Technologies

Forward-thinking. Next-generation. High-tech. Those aren’t terms that you usually think of with mail. However, smart marketers know that emerging technology combined with an omni-channel strategy is making mail more powerful than ever. The Irresistible Mail campaign by the United States Postal Service (USPS) has highlighted 12 innovative mail technologies that blur the lines between digital and...

Domtar Collection of Inkjet Paper for Transactional and Direct Mail

Flawless Performance. Outstanding Results. Domtar is proud to announce a new inkjet paper promotion for The Domtar Collection of Inkjet Papers for Transactional and Direct Mail Printing. Designed with the transactional printer in mind, this promotion features blank and printed samples that showcase the potential every inkjet paper brand in this collection has to offer. Featuring superior...

3 Ways Direct Mail is Reshaping Your Marketing Strategy

A direct mail marketing strategy has never been more relevant in today’s marketing mix. It’s a valuable tool in the marketing tool box that may not get the full respect it deserves. The fact of the matter is that direct mail’s response rates are at their highest point in over a decade. Statistically, we are seeing direct mail evolve with more dynamic content courtesy of variable data and...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...