Tag: print buyers

5 Reasons Switching Paper Could Result In Switching You, Too

Hello Blueliners! It’s such an honor to be invited by Domtar to share some of my stories and experience as a professional print buyer with you. It’s not lost on me that this is the home of COUGAR paper, which I’ve used a zillion times, and how cool it is to be here. I’m sure we will get along just fine since we already have something very important in common; we love paper! ...

The Role of Print and Paper in Advertising: A Multi-Industry Perspective

Having worked with multiple companies in a variety of industries, it’s interesting to see how each business views the role of print and marketing. Each company I’ve worked for certainly realized the importance of their marketing efforts, but each viewed it in its own unique way. All efforts were ever-changing, but one thing is constant across each company and industry: every organization...

What I Look for in a Printer

What do I look for in a printer? Seems like a relatively straight forward question but there is a lot that goes into it selecting the right printer for the right job and many factors need to be considered. Having purchased many different types of print, for most people when you get your mail or walk into a store and see the signage hanging from the ceiling, they have no idea how much work...

Print Works! – The Many Sides of Print

There’s the side of print you know and the side of print you may not know. Print has many sides; side on which the future will be written. It’s driving consumer behavior in every medium. It’s taking “personal” to a new level. It was the original shareable medium, and it’s only getting stronger. Print is evolving to show many new sides, and more are sure to come. ...

Paper Through the Eyes of a Print Buyer

Having been a print buyer and working closely with a number of our competitors, printers, and merchants (many of who are now my customers), it’s interesting to be sitting on this side of the desk and seeing how paper is viewed from the manufacturer’s standpoint. In full disclosure, most of what I bought/managed was on the uncoated mechanical side of the business as it related to newspaper...