Tag: Print Works!

4 Tips for Selecting a Print Shop

It’s the start of a New Year. A natural time of change. One of those changes may include selecting a new print shop for your projects. As a marketer and creative, there are several factors that I look for in a print shop. What should you look for when selecting a new print shop? ...

Informed Delivery: How the USPS Service Can Impact Your Direct Mail Campaign

In February 2017, the USPS introduced a new feature that gives consumers the ability to see a daily digital preview of their incoming mail. The program is called Informed Delivery and was initially piloted in 6 states. It is now available throughout the U.S. I’ve been curious since hearing about this, so I recently signed up to see how the program works. ...

Connect Direct Mail with Facebook to Increase Response

There are now close to 2 billion Facebook users in the world. How can you utilize this platform with your existing strategy to increase response rates to your targeted direct mail campaign? I’ll share with you ideas from David Rosendahl, Co-founder of a company called Mindfire. His company develops software that automates cross channel marketing campaigns.  In particular, they utilize...

Celebrating the Media Mix: Blueline by Domtar® Video Resources

If you’re a regular reader of the Blueline Blog, you already know we’re firm believers in a media mix of print and digital to create an impactful integrated marketing process. And, if you have a subscription to Blueline Magazine, you already know we use the LayAR augmented reality app to integrate our print and digital mediums and give our audience a more enriching user experience. The...

Embracing the Media Mix – Print’s Role in a Modern Marketing Process

My first Inbound 2016 conference experience has blown me away! This highly anticipated digital marketing event is still in full swing, but I already know I’ll leave with a greater understanding of digital marketing strategy, social media optimization and an incredible sense of marketing comradery. I’ll also leave with an even greater appreciation of print’s strengths and its role in the...

Three Print Must-Haves for Brand Identity Success

A brand is more than a logo. In this day and age, a company’s brand and its customer experience are irrevocably intertwined. And for small businesses, developing a unique brand identity and delivering a memorable customer experience is key to competing with big brands—and their even bigger budgets. Here are three print must-haves small businesses can use to set their brand apart,

Domtar Blueline Magazine Vol. 3: A Brand New Understanding

Domtar is proud to announce Volume 3 of Blueline Magazine, all about branding. There are brands people like — and then, there are those they love. These brands have earned their reputations through responsible actions, consistent performance and transparent communication. ...

Announcing Volume II #BluelineMag – Long Live Innovation

Our first issue of the Blueline Magazine in print flew off the shelves and we are excited to launch Volume II all about innovation. Innovation comes in many different ways and gives us the opportunity to change things up, push the envelope and make a statement. ...